Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). I think the positioning for coca cola is fun. You instantly recognize the logo as something fun, social and something you drink with your friends or at a party. The logo has … Continue reading LA: Understanding Position →

You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice. Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of the flavour and the name of … Continue reading Learning Activity – sketching techniques →

You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look … Continue reading Idea development Q:3 (2) →

You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed. S: Instead of a traditional tea spoon made from metal, this spoon will be made entirely from edible ingredients. … Continue reading Idea development Q:3 (1) →

Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.  Substitute something Combine it with something else. Adapt something to it. Modify or Magnify it. Put it to some other use. Eliminate something. Reverse or Rearrange it. … Continue reading Idea development Q:2 →

A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it? Answer: The man can simply use one … Continue reading Idea development Q:1 →