Preparing for brand development

1. Refer to the Brand Brief Schematic on p.121 and write, in detail, the following about your client from Assignment 1:

Attributes:

Hard working, effective and creative.

Vision and mission:

Build a company by himself, and to be able to progress in his skill.

Key products or services – list these in detail

Photography

Videography

Editing of photos/videos

Key competitors – list three

Other photographers

Other videographers

People with more knowledge in editing

Competitive advantage

Having more experience, a bigger name, better equipment or they are a big production company.

Key stakeholders

Ivar is the main stakeholder, as well as the management.

Value proposition

Effectivity, as the company provides their product fast with excellent quality.

Target market

The target market is mainly artists and venues that needs pictures or videos of concerts, but also companies that need a modern look.

Here is the brand brief:

Learning Activity – Preparing for Brand Development