Define the term “typography” in your own words
Typography is the visual art of creating written words, and the way letters, characters and words are arranged. A big part of typography is the way fonts fit designs, and different ways it communicates on different medias. Typography is informative and is a means of communication using characters. You can see typography in your everyday life, and it is a big part of everyday design. Different style of each letter can create art, designs or be used in a more informational.
Write a few sentences explaining what typography is not
Typography is not lettering, handwriting or graffiti, because typography is not the way letters or text are made. Lettering is different from typography because lettering focuses on how the letters are produced.
Helvetica is a sans serif font developed by Max Miedinger in 1957. The typeface became one of the most popular in the 20th century and a lot of different variations has since been released. The idea behind the typeface was to create something that could compete in the swiss marked and also have a typeface that gave no particular meaning.
Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
Keep this diary within a research folder or sketchbook. You should be prepared to use photography, photocopying and other means where necessary to evidence what you find, as well as collecting first-hand examples of typographic design.
Make notes or comments to reflect on what you have collected and documented. Your notes should help you to consider what kind of design it is that you are recording. For example, a cereal packet may have some large obvious lettering / typographic device on the front of the box, but there will also be typography in the form of information design within a “nutritional information” table on the packaging. So are you looking at promotional design/branding or information design? Or are you looking at typography? Is it lettering?
The spraycan has a sans serif font with a dropshadow. There is a mix between upercase and lowercase letters throughout the front and in the information side on the back there are the same font.
The posters also use a sans serif font, which stand in style with the minimalistic layout.
The havregryn packet uses a serif font that is very big and informative. The different sizes work well together and creates a traditional and “old” look.
The vaniljesaus box has a more sans serif font with rounded edges. The typography is more playful, and work well with the background that consist of circle with rounded edges.
On the vinyl record the typography is in a serif font, and looks very in time for the age it was produced. I really like looking at vinyl covers as the designs reflect the different eras. It is also interesting seeing the typography used on the different category of music.
My Reflective Journal 